I grew up outside.
In creeks and forests and fields, with dirt under my fingernails and no particular plan to come indoors.
I ended up spending twenty-five years designing experiences for the world as it is.
YONDER is my attempt to design for the world as it could be.
YONDER is the independent design practice of Joel Krieger — twenty-five years of place-based work across museums and cultural institutions, immersive entertainment venues, interpretive trail systems, corporate brand environments, public installations, and destination resorts. That body of work has been recognized by The One Show, Fast Company's Innovation by Design, the Webby Awards, and SEGD, and featured in Wired, Forbes, and Communication Arts.
Alongside that practice, I have spent the last decade in deep study of regenerative design and ecological thinking. I am a graduate of the Regenerative Practitioner program at the Regenesis Institute, a certified Prosocial facilitator, and a student of the Animas Valley Institute. I mentor within Bhutan's Pelsung program for Gelephu Mindfulness City. I co-founded and produced the Outside In podcast, and serve as Sustainable Design Co-Chair of SEGD.
YONDER sits at the intersection of these two worlds — bringing the structure, craft, and execution of twenty-five years of commercial practice into the service of places and projects that are trying to do things differently.
Begin the Conversation
If you’re stewarding a place and sensing that something more is possible, we’d love to listen. Our work begins with conversation—understanding the land, the people, and what wants to emerge. Reach out to explore whether YONDER might be a good fit.